Consumer Demographics
2005 Consumer Demographics
- There are 185 million wireless subscribers in the United States compared to 13 million in 1993.
Source: CTIA, a wireless trade group in Washington D.C. - Last year, the California Public Utilities Commission received 9,017 calls or letters from unhappy
cellular customers compared to 6,190 the year before.
Source: Public Utilities Commission, San Francisco
What does Limited English Speaking (LEP) mean ?
- Individuals who do not speak English as their primary language and who have a limited ability to read, write, speak, or understand English.
Asian Population
- More than one-third of all Asians and Pacific Islanders in the United States live in California.
Source: 2000 Federal Census - The Asian Pacific Islander population in California is expected to more than double from 4 to 9 million
people between 2000 and 2025 and is an ethnic majority in a growing number of cities and counties across the state.
Source: Asian Pacific American Legal Center - Asian households have the highest levels of linguistic isolation in the California with more than one-third of
Asians being limited-English proficient.
Source: Asian Pacific American Legal Center
Latino Population
- About one-third of Californians are Latino and 26 percent are immigrants.
- Latinos in California total buying power is $202.6 billion
- Eleven million Californian’s are Latino
- 850,000 Latinos speak a language other than English at home.
Source: U.S. Census of Population and Housing
Immigrant Population
- 1/3 of California’s labor force are immigrants
- Immigrants in California pay approximately $4.5 billion in state taxes each year, their federal tax contribution is more than $30 billion annually
- Most immigrants are under 65 years of age.
- According to U.S. census data, the average US born Californian receives a total of $1,212 annually in cash benefits from programs such as Social Security, SSI, TANF and other programs. Non citizens received only
$474 annually in public benefits.